This is the Weavables Animal Loom, invented by pleasantvalleytoys.com.
It makes weaving friendship jewelry, small pillows and other crafts easier.
Simply push down with the horse's feet to separate strings, 
and you don't have to go over and under with your fingers. 
The company has designed looms kits 
with a dog, cat, sheep, turtle, pig, llama, and other animals, too.

Source of information: http://www.pleasantvalleytoys.com
**Click here for more details and to download free cardboard loom pattern